Multichannel, omnichannel, gamification, mobile sales, social media, showrooming, Big Data. These are just some of the trends that have emerged with the development of retail sales. Digitization of the market meant that shop owners must change their approach to the sales process. To keep up with market challenges should think about modern management software retail sales.
How do I buy today’s customer?
Purchasing process has changed significantly. Changed customer expectations. They require, not only the product itself, but also on customer service. They want to buy by mobile. From anywhere, at any time. More boldly they buy via the Internet, which no longer associated with the risk of the purchasing. Customers choosing a product, not guided by price alone. Increasingly important are retail experience. The way in which the customer was served and what opportunities he gave him a salesman. A consumer wants to feel special. He wants a personalized message.
“ Gone are the days when the purchasing process relied on a fast purchase. Contemporary, intelligent customer is looking for, monitors the price compares. Often they decide to check the product from store and made the purchase in the online store. Sellers must be aware of this fact. They need to see the directions in which changes to the contemporary market and follow them. Only then are able to provide a multitude of trusted and loyal customers. “- says Daria Widerowska, Marketing Manager, IT.integro.
Management software retail sales
To meet the demands of customers should think about professional management software sales. The modern market is rich in this type of solution. One of them is the LS Nav, available as an industry solution for the ERP system – Microsoft Dynamics NAV. This example will show the current trends in the retail industry.
LS Nav is an integrated system that supports both the headquarters of the company, as well as shopping facilities and points of POS. LS Nav was designed based on Microsoft Dynamics NAV. This means that users have access to different areas of ERP software, such as finance, sales, marketing, warehouse management and services.
LS Nav implemented in more than 3 000 companies with more than 50 000 stores 115 000 POS terminals. Among the users of the system are, among others, IKEA, Adidas, Hard Rock Café, David’s Bridal, Elie Saab, Futbolmania, InMotion Entertainment, Petit Bateau, Parkson Department Stores.
Software for the retail response to current trends?
According to the creators of LS Retail, the contemporary market focuses on a few key trends that shape the modern retail. Meeting the demands of our customers give companies greater sales and consumer loyalty. New trends are mainly focused on modern technology and the availability of mobile solutions:
- and multi-channel universe will become an indispensable part of business. Customers will want to make purchases using mobile devices, via the Internet, as well as traditionally – from store.
- The key role in purchasing retail will play mobile devices.
- The rapidly increase sales via the Internet.
- Increase the importance of analysis allowing identification of trends and customer behavior.
- More and more retailers will decide to move its IT infrastructure for cloud-based platform shared by the providers of cloud services.
- Increased competition in the retail industry will be higher expectations in terms of rates of return on investment and maintenance costs of the IT system.
- Retailers replace their own, very specific solutions standard applications designed for the retail sector.
Sales management software in Poland. Implementation of a group Marketing Investment Group LS Nav and Microsoft Dynamics NAV solutions are also popular in Polish companies. Among the implementations carried out by IT.integro, it is worth mentioning the implementation of the Marketing Investment Group.
MIG has been running for 25 years. Group created a network of salons 50style, Sizeer, Timberland, Symbiosis. Additionally, it is the exclusive distributor of such brands as New Era, O’neill, Lotto, Umbro, Confront, Feewear, Lacoste shoe product line. MIG currently manages more than 95 lounges Sizeer, 17 lounges Timberland, 85 50style lounges, 13 shops Symbiosis, 8 lounges Umbro and 3 shops O’neill.
“ During the thorough analysis of the range of solutions we evaluated: a wealth of functionality, stability, scalability, flexibility in expansion and financial commitment required to implement and maintain the new system. We chose Microsoft Dynamics NAV supplemented with a module LS NAV. , “says Krzysztof Nitsch, Management Representative, Marketing Investment Group.
Implementation of the solution LS Nav helped raise network efficiency and improved decision-making process. Among the main benefits of implementing LS Retail on Marketing Investment Group worth mentioning automatic stocking up shop, ie. Replenishment, the introduction of a central management promotions, users, POS terminals, detailed business analysis, utility system, flexibility and the ability to modify the dictionaries inventory, pricing, promotion, configuration functionalities.
ERP system in the industry retail sales
The ERP system is an indispensable element of good management in the retail industry. It allows you to effectively control all processes within the organization.
“ Today, in terms of sales strategy, it becomes necessary to provide the retail customer access to all the offers and promotions. Whether it purchases from store or through an online store. This is possible by providing a scalable system that automates financial processes and logistics company and enable management of product availability across the network. Additionally provide integration with e-commerce with any device, anywhere. “- said Przemyslaw Kniat, Manager for. Sales IT.integro.
Microsoft Dynamics NAV provides ease of use, fast implementation and full support current and future requirements of the retail industry. Microsoft Dynamics NAV is used as ERP software for more than 117,000 customers, including over 3,500 companies in the retail industry.
Source: www.IT.integro.pl
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