Small and medium enterprises are increasingly willing to invest in advanced business software. They have become for them a very important tool business. Price is no longer the most important criterion, what counts is how the programs will help build the value of their company and continue to develop it. Increasingly, entrepreneurs also decide to cooperate with external companies. This forces the change of vendors.
– On the software market customers’ needs are changing just as fast, if not more, as overall consumer market. Businesses, opting for the software, do not look at them in such a way as it was a few years ago – emphasizes in an interview with the news agency Newseria Business Aneta Waszkiewicz, managing director of the segment of small and medium-sized companies in Sage.
Software for Business is no longer just a tool used by the accounting department or human resources management. Increasingly, the decision to select the program, taking the company’s management, because thanks to it is possible further development of the company. One of the areas which are especially interested in entrepreneurs is called. business intelligence, analytics or complex data relating to sales, purchasing, performance or returns on investment. It facilitates making further decisions. Another popular service is the electronic circulation of documents, especially useful for automating the invoicing process.
As the Waszkiewicz, companies from the SME sector will be an increasingly important client software vendors, especially that in Poland this segment of the business is growing at double digit rates, faster than in other Western countries. Therefore, manufacturers are trying to provide products best suited for new trends.
– Software manufacturers have become more a business partner than a supplier of tools – Aneta convinces Waszkiewicz.
emphasizes that software vendors and entrepreneurs are among those cooperating in the identification of key business indicators called. KPI (key performance indicator) that the data companies need to measure. Entrepreneurs are interested in that expenditure on software as soon as possible addressed. Therefore, in talks with suppliers not only ask about what functionalities have a system, but rather about how thanks to him will be able to quickly increase the value of the company.
The price of the software itself was out of the first five most frequently used selection criteria. This shows that entrepreneurs rely on investing in competitive advantages. More and more they also know how you can reduce the costs associated with an investment in the software.
– So far, the most common form was the purchase of permanent licenses. Now, more often they are subscriptions, which the customer pays at intervals for what they actually use and which at the moment he needs – says Aneta Waszkiewicz.
This causes the commencement systems are much cheaper than in the case of purchasing a license. The observations of experts Sage shows that over the next two years to become the most popular subscription form using management systems.
– entry barrier systems also lowers the purchase of cloud-based solutions. Any service that uses virtual servers help reduce investment costs in hardware and IT solutions – explains Piotr Osiadacz, managing director of small and micro segment to Sage.
In this case, a supplier bears the costs eg. Servers. Another advantage is that the cloud market is already mature market, and offered solutions ensure security of the data collected. That is the entrepreneur no longer need to worry about.
– More important it is what these solutions offer flexibility and offered benefits, eg. In the form of a low threshold of entry into owning the software and the flexibility of access. Allow companies to remodel their internal processes for handling remote mobile – it’s at this time pay attention – explains Osiadacz.
More and more companies wanting to focus on core business, outsource various activities and business processes outside. Outsourcing of business services (including financial services, personnel records or salary calculation) is today one of the fastest growing segments of the economy.
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